How much should an influencer charge for an Instagram Reel in 2026?

Industry standard pricing for Instagram Reels is typically based on **$10 to $20 per 1,000 average views** (CPM), plus niche premiums (Tech and Finance earn 1.5x to 2x higher rates). For example, a Reel averaging 10,000 views typically charges $150 to $300.

What should be included in an Influencer Rate Card?

A professional Rate Card should outline distinct deliverables: 1) Dedicated Reel; 2) Feed Post/Carousel; 3) 24-hour Story Set with link sticker; 4) 30-Day Ad Usage / Whitelisting Rights; and 5) A discounted full bundle package.

What are Ad Usage Rights in influencer brand deals?

Usage rights allow a brand to use your video as a paid Meta (Facebook & Instagram) ad for 30–90 days. Creators typically charge an additional 30% to 50% on top of their base rate for commercial ad rights.

Is this Rate Card generator free to use?

Yes, 100% free with unlimited rate calculations and high-resolution PNG downloads.

2026 Influencer CPM Rates • Downloadable Media Kit Graphic

Instagram Sponsorship Rate Card & Pricing Generator

Calculate standard market pricing for Reels, Posts, and Story sponsorships, and generate a downloadable rate card to pitch brands.

Enter Creator Partnership Data:

Instagram Handle / Name:

Niche / Industry:

Followers:25,000

Average Reel Views:8,500

Deliverables Estimate:

1x Dedicated Reel:$153

1x Feed Carousel:$250

1x Story Set:$61

Full Package:$460

Send this Rate Card to brands, agencies, and sponsors when negotiating sponsorships.

Frequently Asked Questions

How to price and negotiate brand sponsorships on Instagram.